Press Releases

Green Mountain Coffee Roasters Introduces New Raspberry Flavored, Fair Trade Certified™ Coffee For Summer

WATERBURY, Vt.--(BUSINESS WIRE)--May 2, 2006--Just in time for long, lazy days and picnics at the park--Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) has come up with a new flavored coffee for summer.

Fair Trade Certified™ Raspberry Rhapsody™ is bursting with the flavors of sweet and juicy, sun-ripened raspberries. The exciting new flavor is delicious hot, and makes a refreshing iced coffee that's perfect for warmer weather. It will be available as a Limited Edition summer coffee from May 15-August 18 at participating retailers and through the coffee roaster's website, www.GreenMountainCoffee.com.

Until this year, the Company's special summer flavor had always been Wild Mountain Blueberry, but consumers didn't want the season to end. "People loved our Wild Mountain Blueberry so much, we had to offer it year-round," said Susan Cote, Marketing Director for Green Mountain Coffee Roasters. "Our research suggests Raspberry Rhapsody could be just as popular."

Raspberry Rhapsody joins Silver Celebration Blend as this year's Limited Edition summer coffees. Both coffees are Fair Trade Certified, which means the beans were grown by small-scale farmers who received a fair price for their crop. Both coffees are available in 12-oz. packages ground or whole bean, 2.2 oz. packages in cases of 50, and in K-Cups for use in Keurig Single-Cup Brewers. Raspberry Rhapsody is also available in 1.75-oz. retail packages. A full line of eye-catching point-of-purchase materials is available to support the sale of Limited Edition coffees, including posters, counter signs and description cards. For more information on Limited Edition coffees and supporting materials, please call (800) 432-4627.

Green Mountain Coffee Roasters, Inc. was recently ranked No. 1 on Business Ethics magazine's list of "100 Best Corporate Citizens. It is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified™, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters® and Newman's Own® Organics brands. While the majority of Green Mountain Coffee Roasters' revenue is derived from its wholesale operations, the Company also operates a direct mail business and an e-commerce website (www.GreenMountainCoffee.com) from its Waterbury, Vermont headquarters. Each year the Company contributes at least five percent of its pre-tax profits to support socially responsible initiatives. Based on its performance, Green Mountain Coffee Roasters has been recognized for the past six years as one of Forbes Magazine's "200 Best Small Companies," and for the past two years as one of the Society of Human Resource Management's "Best Medium Companies to Work for in America."