Press Releases

Press release from: Automatic Merchandiser

06/16/2006

Green Mountain Coffee Offers Two Fall Coffees In Limited Edition

In time for cooler days and longer nights: the return of two fall favorites from Green Mountain Coffee Roasters, Inc. Autumn Harvest Blend® and Pumpkin Spice are this season's Limited Edition, Fair Trade Certified(tm) offerings from the Vermont-based roaster. Both coffees will be available from Aug. 21 through Nov. 10 2006 at participating Green Mountain Coffee retailers, in the company's direct mail catalog, and through the company's website: www.GreenMountainCoffee.com.

Autumn Harvest Blend® is a medium-roasted Central American coffee with just a touch of hearty, dark French roast. Pumpkin Spice is a light-roasted, flavored coffee with enticing aromas of cinnamon and nutmeg. Both are Fair Trade Certified(tm), which guarantees small-scale farmers a fair price for their beans. Fair Trade allows farmers to invest in a higher quality of life for their families, and in the care of their coffee plants, which results in a higher quality cup of coffee. Autumn Harvest Blend® and Pumpkin Spice are available in whole bean or ground form in 10- to 12-ounce bags. They are also available in retail fractional packages and in K-Cups® for the Keurig® Single-Cup Brewer.

The seasonal coffees are supported by a cornucopia of merchandising materials, including posters, counter signs, shelf cards and more. To learn more about these Fair Trade Certified(tm) Limited Edition coffees, retailers should call (800) 432-4627.

Green Mountain Coffee Roasters, Inc. was recently ranked No. 1 on Business Ethics magazine's list of "100 Best Corporate Citizens." It is a leader in the specialty coffee industry and offers over 100 coffee selections including estate, certified organic, Fair Trade Certified(tm), signature blends, and flavored coffees that sell under the Green Mountain Coffee Roasters® and Newman's Own® Organics brands. While the majority of the Company's revenue is derived from its multi-channel wholesale operations, it also manages a growing direct mail and e-commerce business (www.GreenMountainCoffee.com). Forbes magazine and the Society of Human Resource Management, among others, have recognized Green Mountain Coffee Roasters for its successful and socially responsible business practices.