Media Highlights

“Since 1999 (2006) the non-profit TransFair USA has certified more than 100 million pounds of Fair Trade Certified coffee, guaranteeing farmers a reasonable price for their crop.  The extra income brought running water, medical services and scholarship funds to remote Latin American, Asian and African villages.” 
- O, the Oprah Magazine

“The whole concept of Fair Trade goes to the heart of American values and the sense of right and wrong.  Nobody wants to buy something that was made by exploiting somebody else.”
- Ben Cohen, co-founder of Ben & Jerry’s

 “Fair Trade deals directly with farmer cooperatives it helps organize, avoiding brokers and middlemen.  It guarantees higher prices for the farmers’ goods and helps them set up schools and health clinics.”
- New York Times

“There’s a new way to save the world – grocery shopping… Fair Trade Certified food products are being embraced with surprising speed by some of the nation’s biggest food marketers – and not just the alternative natural food stores.”
- Wall Street Journal

"Many of America's biggest companies are discovering that social consciousness is part of the price of doing business."
- USA Today

"The fair-trade label means that more of the purchase price for the chocolate product went to improving the lives of the farmers."
- San Francisco Chronicle

"Fair Trade…has emerged as a leading response to the global economy's latest struggle to balance humanitarian concerns with free-market principles."
- New Orleans Times - Picayune

"More and more, faith groups are seeing the connection between their social justice missions and fair trade."
- The Boston Globe

"The Fair Trade Coffee label – which seeks to guarantee that farmers are being paid a fair price, among other requirements – has also won independent kudos for its strict standards."
- Seattle Post Intelligencer

“The Fair Trade movement, which seeks to pay Third World coffee growers enough to adequately feed and educate their families, is gaining speed.”
- Reuters

"The Bottom Line: The Fair Trade label adds just pennies to the cost of your favorite cup of brew, but the difference it makes to farmers and the environment is dramatic."
- Organic Style 

“As awareness of the plight of cocoa farmers and the quality of fair trade chocolate has increased, demand has mounted.”
- Vegetarian Times

“Eating morally, as some describe it, is becoming a priority for teenagers as well as adults in their 20s.  What began a decade ago as a concern on college campuses to shun clothing made in sweatshops has given birth to a parallel phenomenon in the food and beverage industries.” 
- Christian Science Monitor