Partner Press Releases

Wild Oats launches consumer magazine
Organic farming, superfoods highlighted in premier issue

January 04, 2007 -- Organic and natural foods retailer Wild Oats Markets, Inc. Wednesday launched a free, in-store consumer magazine featuring information on locally grown foods, social responsibility among other topics.

Titled Wild Oats Magazine, the new bi-monthly's premier January/February 2007 issue features articles such as 'Eating Well for Healthy Aging,' the Boulder, Colo.-based chain's new consumer education program, Superfoods, organic farming, winter skin care and the benefits of natural pet food.

The company said other issues covered include health and wellness, food trends and the environment. The magazine will also highlight natural, organic and gourmet foods and healthy recipes.

The new publication is printed on 100 percent post-consumer recycled paper in conjunction with Active Interest Media, Inc., which also publishes the Vegetarian Times, Better Nutrition and the Kroger chain's custom publication, Optimum Wellness.

"Wild Oats Magazine will educate consumers on how to live healthy and happy lives by making small, everyday changes in diet and lifestyle," the company said.

"Our Wild Oats Magazine is a first-class custom publication that brings the adventurous, sensory experience of shopping at Wild Oats into consumers' homes," said Laura Coblentz, vice president of marketing for Wild Oats.

Wild Oats reports annual sales of more than $1.1 billion. The company operates 109 natural foods stores in 24 states and British Columbia, Canada.

The company's markets include Wild Oats Natural Marketplace, Henry's Farmers Market, Sun Harvest and Capers Community Markets.