"Buy Good and Do Good" at 1-800-FLOWERS.COM

Carle Place, NY (December 11, 2007) - 1-800-FLOWERS.COM, Inc., the world's largest florist and a leading multi-channel retailer, has launched "Planet Friendly" Boutique to meet growing consumer demand for simpler, purer and more sustainable products. The new boutique allows 1-800-FLOWERS.COM customers to take part in a larger global movement to support healthier living, concern for the environment and care for the community with organic, natural and all-natural products, and soon to be launched Fair Trade Certified™ flowers.

The Planet Friendly Boutique at 1-800-FLOWERS.COM offers a variety of products to satisfy any consumer gifting need. The organic and all-natural products featured highlight a return to deliciously fresh and simple ingredients that benefit not just taste buds but the planet through responsible practices. Some products include elegant Gourmet Organic Food Baskets starting at $59.99, festive All-Natural Fresh Baked Towers with cookies, brownies and cakes starting at $49.99, fresh Organic Fruit and Gourmet Baskets starting at $59.99, and decadent All-Natural Artisinal Cheese Assortments starting at $79.99. Fair Trade Certified rose bouquets starting at $39.99 will soon be sold as well, further expanding the Planet Friendly offerings.

"I am extremely proud to lead the way in promoting sustainable products in the gifting industry. Our passion at 1-800-FLOWERS.COM is to help our customers connect and express themselves through thoughtful gifts and now we have the opportunity to empower our customers to "Buy Good and Do Good", says Jim McCann, CEO and founder of 1-800-FLOWERS.COM.

"Our latest offering is in keeping with high consumer demand for ethically produced and natural products and reflects a global movement towards sustainable goods.  1-800-FLOWERS.COM prides itself on giving our customers the greatest choice for all of their gifting needs, and we are overjoyed to expand our offering with these exciting new "green" products," states Monica Woo, President, Consumer Floral Brand at 1-800-FLOWERS.COM.

About Planet Friendly
Organic agriculture reduces the overall exposure to toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply.
All-Natural food products are minimally processed and have no preservatives or artificial additives.
The Fair Trade Certified label is a guarantee that growers meet strict social and environmental standards and that workers receive a premium to invest in community development. Fair Trade certification means you can feel good about the source of your flowers - that workers receive fair wages and protection from pesticides, that growers are taking steps towards sustainability and that the community is benefiting directly from your purchases.

 

About 1-800-FLOWERS.COM
For more than 30 years, 1-800-FLOWERS.COM Inc. has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight "Fresh From Our Growerssm." Customers can "call, click or come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at 1-800-356-9377 or www.1800flowers.com.