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Flowers Program

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Mixed Bouquet & Flower Labeling Policy

Product Scope

All roses and carnations in any bunch or bouquet must be Fair Trade Certified to be eligible to carry the Fair Trade Certified label.

The list of products that must be certified in order for a bouquet to carry any Fair Trade Certified label will be updated as new products become available. The list currently includes roses and carnations.

Fair Trade Certified Logo

Use only for bunches or bouquets that contain 100% FTC stems. Fillers and greens must also be FTC. The logo may be affixed to the stem on single stems sales and bulk sales of FTC stems. The FTC Logo may be used on sleeves when FTC flowers are sold as bunches or bouquets.

Use of FTC Logo in POP and Collateral Materials

The FTC logo may be used on sleeves, POP, and collateral materials only when 100%of the stems, fillers, and/or greens are FTC.

FTC Roses, Carnations or Roses & Carnations Logo

Use for bouquets with less than 100% Fair Trade Certified stems, but more than 50% Fair Trade Certified stems. A significant component must be certified for this logo to be used. (For example roses and carnations are significant components and gypsophila is not.)

When less than 50% of stems in a mixed bouquet (fillers and greens are counted as stems) are FTC, the FTC label may appear only on the FTC stems (in the form of a butterfly or similar sticker). No FTC label may appear on the sleeve, in marketing collateral, or in POP material accompanying the bouquet.

Questions? Don't hesitate to contact us!
flowers@transfairusa.org
510-663-5260

This page last updated: November 6, 2007
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