"Fair Trade in cocoa is increasing incomes and empowering
local producers... it is an inspiring example of the new
partnership between developing countries and the developed
world."
--Tony Blair, UK Prime Minister, after a visit to the
Kuapa Kokoo Fair Trade cooperative in Ghana, February,
2003.
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New partners in
Fair Trade
as
of 8/19/03
Coffee:
• Blue Line Coffee, Omaha, NE • Central
Coast Coffee, Los Osos, CA • J&S Coffee Co.,
Lawrence, KS • Kobrick's Coffee Company, Jersey
City, NJ • Notting Hill Coffee Roastery, Georgetown,
DE •
Prime Roast, Keene, NH • Roerhman Enterprises,
Woodland Park, CO • True North Roasting Co., Seattle,
WA • Walla Walla Roastery, Walla Walla, WA
Cocoa:
• Spruce Foods, Prescott, AZ
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Many retail operations find that baristas love learning
about Fair Trade. Engage your baristas by testing them
on their Fair Trade facts. Make it fun. Give them an incentive
to show off their knowledge to your customers. You can
find extraordinary Fair Trade facts to share with your
staff here: Fair
Trade Facts |
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Take
a stake in FLO and make your voice count!
FLO Board ballots have been sent by email to each licensed
company — we encourage you to participate. The deadline
for voting is September 1st. Every licensee has one vote,
either for a commercial company or an Alternative Trade
Organization (ATO). If you have not received a ballot
or you have any questions about the FLO Board election
process, please e-mail Kimberly@transfairusa.org. |
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US
debut for Peruvian coffee growers
PANGOA cooperative, based in Peru, has been on the
Fair Trade coffee register for a few years but had
yet to make a Fair Trade sale to the US Market.
At the SCAA show in April, PANGOA piqued the interest
of specialty industry roaster, Dean |
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Cycon,
and importer, Royal Coffee, with the co-op's professionalism
and effective community development programs. After
cupping PANGOA's samples, Dean's Beans and Royal
Coffee have decided to import a container. Dean
visits PANGOA this October to meet the co-op's members
and to celebrate their initiation into the US Fair
Trade market.
PANGOA's coffee is described as soft and sweet.
It roasts evenly and easily, and blends well without
losing its own profile. For a sample, feel free
to contact Royal
Coffee. |
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Coffee
talk around the Great Lakes
National Public Radio listeners in the Midwest
were able to tap into the latest Fair Trade
information this month when TransFair’s
Haven Bourque was interviewed. |
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| Bourque,
Transfair’s Marketing & Communications
Director, spoke with noted host Kathleen Dunn about
the impact of Fair Trade on US roasters and retailers
carrying Fair Trade. The show, distributed to over
27 stations throughout the region, reaches 366,000
listeners per week. |
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Fair
Trade rocks on 25 US campuses this fall
Fair Trade coffee sales in dining halls and campus
cafés are all the rage at US campuses this
fall. Twenty five campuses nationwide are bringing
Fair Trade coffees of Seattle-based Pura Vida to
their campus cafés and dining halls, including
Colgate, University of Notre Dame, University of
North Texas, Portland State, University of Iowa,
American, Loyola University, Cornell, and UC San
Diego. Click
here for more info on Pura Vida. |
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FLO-Cert to become an independent certification body
The certification unit at the Fair Trade Labelling Organization
will soon become an independent organization called FLO-Cert.
This independence will enable FLO-Cert to be more responsive
to the needs of TransFair USA and our industry partners.
We expect the coordination of producer inspections to
become much more efficient, giving the Fair Trade model
the agility that our business environment requires. Watch
for the latest updates : www.fairtrade.net |
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Retailers
tell the press
Fair Trade coverage reached new heights this past month
in Newsweek and the San Francisco Chronicle. In an interview
with Reuters, Karen Gordon of the Coffee Holding Company
noted, “Three years ago we carried one Fair Trade
coffee and now we carry 6 lines and are doing 2 to 3 times
the level of business 3 years ago," said Karen Gordon
the director of specialty green coffee for Coffee Holding
Company in Brooklyn. To read more, see our
News
Section. |
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| How
do you like the TransFair Buzz? Please email
us your comments and/or suggestions. We'd love to
hear from you! |
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