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New Fair Trade partners
as
of 5/1/03
•
Grounds for Change Bainbridge Island, WA • Wilson's
Coffee and Tea Racine, WI • The Scottish Roaster
Denver, CO • Higher Grounds Trading Co Leland,
MI • Tom & Dave's San Rafael, CA • Caribou
Coffee Minneapolis, MN • Baltimore Coffee and
Tea Timonium, MD • Baronet Coffee Hartford, CT
• Coffeol Roasting Co Watsonville, CA •
Just Java Wanchai, Hong Kong
• PrimaCafe Oklahoma City, OK • Cafe Altura
Santa Paula, CA • Guayaki Yerba Mate blends San
Luis Obispo, CA • Lake Champlain Chocolate Company
Burlington, VT
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Press
hits
Recent press covering Fair Trade include Specialty
Coffee Retailer, Boston Globe and the Chicago
Tribune. For full length articles, please
visit our News
section.
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Talking points
While we continue to strive for perfection in providing
great tasting food products to our customers, talking
points can often win those customers over. Have your FT
coffees, teas or chocolates won awards? Talk 'em up! Where
do you source your green coffee from? Point to the location
on a world map. So watch out, you just may have increased
your customer loyalty. |
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Fair
Trade Guatemalan Wins Coffee Review Supermarket
Cupping
In a June 2003 Coffee Review article entitled "Pursuing
Quality at the Supermarket," coffee quality guru
Ken Davids reports on a blind cupping of coffees
pulled from the shelves of supermarkets in New York
City. The winner? Bucks County Coffee's Fair Trade
Certified Organic Guatemalan, which scored an impressive
94. "This extraordinary coffee should seduce just
about everyone," Davids writes in his review. The
coffee, produced by the Asobagri farmers cooperative
in Huehuetenango, is one of four Fair Trade Certified
coffees |
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by Bucks County in a number of supermarket chains.
To read the review, visit www.coffeereview.com;
for more information on Bucks County, check out
www.buckscountycoffee.com |
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Newman's
Own Fair Trade in Harris Teeter
Harris Teeter Supermarkets announced this month that it
will place a selection of Newman’s own Fair Trade
Certified organic coffees in all 143 of its stores throughout
the southeast. Andrea Brewer, Category Manager for Harris
Teeter, said in a press release, "We know that our
customers will appreciate the high quality of these coffees
in the cup, and will feel great knowing the difference
they are making in the quality of life for the coffee-farming
families who grow these flavorful beans." Newman’s
Own coffees are roasted by Green Mountain Coffee Roasters.
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Fair
Trade in a Bottle
This month Honest Tea becomes the first US company
to offer a bottled, ready-to-drink Fair Trade Certified
product as it launches its new Peach Oo-la-long.
Honest Tea founder and TeaEO Seth Goldman says “Fair
Trade is an important step toward improving working
conditions for tea growers.” The Fair Trade
premium from sales of this product will be administered
by the workers’ association at Makaibari,
the renowned Darjeeling garden where the tea is
grown. |
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Cocoa
News
Check out this month's issue of Self magazine,
p.98, showcasing Fair Trade Certified Divine chocolate!
Over 200 specialty foods retailers visited the TransFair
USA booth at the International Fancy Food and Confections
show in New York and tasted award-winning chocolates from
Divine, Cocoa Camino, Ithaca Fine Chocolates, and Dagoba.
Several leaders in the gourmet foods industry who visited
the TransFair booth commented on the need to pay farmers
fair prices in order to maintain quality. They also commended
TransFair's coffee, tea, and chocolate licensees for the
valuable role they play in ensuring a sustainable supply
of delicious foods. For more info on Fair Trade chocolate,
click
here. |
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Fair Trade's debut at LOHAS 7th Annual Conference
Interest in Fair Trade Certified products was high at
this year's LOHAS (Lifestyles of Health and Sustainability)
7th Annual Market Trends Conference and Trade Fair, held
in Colorado from June 18-19. The LOHAS market is estimated
to represent a $230 billion marketplace for goods and
services that appeal to consumers who value health, the
environment, social justice, personal development and
sustainable living. As Fair Trade continues to gain wider
support in the mainstream, the Fair Trade model was given
the spotlight when TransFair's own Paul Rice spoke on
a panel with industry visionaries such as Perry Odak (Wild
Oats) and Bob Stiller (Green Mountain Coffee Roasters).
Click
here for more information on Lohas. |
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How
do you like the TransFair Buzz? Please email
us your comments and/or suggestions. We'd love to
hear from you!
Photo credits: Ed Nute of Ken Davids cupping; Honest Tea
bottle image |
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