“If you aren’t selling
Fair Trade, you aren’t selling anything special.”
- Tim Dietzler, Director of Villanova Dining Services
Operations
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New partners in Fair Trade
Coffee:
Silver Canyon Coffee — Boulder, CO
Coffee Labs Roasters — Tarrytown, NY
Firehouse Coffee Co. — University Place,
WA
Tom Becklund Coffee — St. Louis, MO
Oren's Daily Roast — NY, NY
Vermont Artisan Coffee & Tea — Waterbury,
VT
Haymarket Café — Northhampton,
MA
Black Sheep Coffee — Kearney, NE
Cocoa
and Chocolate:
Debelis — Kenosha, WI
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Fair
Trade and the Media
Click
here to read the full articles highlighting Fair Trade
from the following media: SF Chronicle, Chicago Tribune,
Kansas City Star, Nation’s Restaurant News, Specialty
Coffee Retailer, Food Service Director and the Organic
Products Retailer.
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TransFair Milestone
- Fair Trade Week at Andronico's Markets
"Fair Trade Week" (October 6-12) at Andronico's
11 San Francisco Bay Area specialty grocery stores
marked the first TransFair - retail coffee, tea
and chocolate grocery promotion. Seven TransFair-licensed
companies participated by featuring their products
in the consumer flyer, putting their products
on promotion, and arranging product demos. Blaine
Landberg, Northern California sales representative
of Honest Tea, commented: "TransFair's Andronico's
promotion helped catapult our Fair Trade Certified™
Peach-Oo-La-Long to the forefront of all our flavor
profiles on the West Coast."
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Caffe
Ladro Wins "Best of Seattle"
Caffe Ladro, one of the only multi-unit coffee
retailers in the US serving exclusively Fair Trade
Certified coffees, tied for first place in the
Seattle Weekly's annual "Best of Seattle" readers
poll. The seven-store chain became 100% Fair Trade
in the summer of 2002, and considers this prize
a thumbs-up from its customers. |
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Since
the change to Fair Trade, owner Jack Kelly has
been delighted with the quality of the coffee.
"I feel we are serving the best quality ever since
switching exclusively to Fair Trade coffee. I
want everyone to know that our customers are ecstatic
about Fair Trade quality as well as being thrilled
about helping farmers earn a living wage." Kelly
says that for him, it's clear that quality and
conscience can come together in Fair Trade coffee.
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Kimberly Easson and Honduran coffee co-op manager
Denis Cruz of CCCH, at reception. |
TransFair Hosts First Annual
Coffee Producers Forum
16 representatives from Latin American cooperatives
producing Fair Trade Certified coffees came together
in Oakland from Nov 3-5. Co-op leaders from Mexico,
Guatemala, El Salvador, Honduras, Nicaragua, Colombia
and Peru gathered to hear from coffee buyers and
discuss topics including the growth of the U.S.
Fair Trade market and the impact of proposed country
of origin and bioterrorism laws. |
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TransFair hosted a reception introducing the producers
to Northern California coffee importers, roasters,
and retailers. For the participants, it was a first
chance to meet the people who grow their Fair Trade
Certified coffees. For those of you in other parts
of the country, we look forward to making more introductions
at the SCAA conference in Atlanta! |
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| Swiss
Water Decaf Launches Own
Fair Trade Certified Coffees
Swiss Water Decaffeinated Coffee Co. (SWDCC) has
just launched a new Grounds for Health, Fair Trade
Certified Mexican Decaffeinated Coffee, a distinctive,
full flavored yet balanced coffee of premium quality.
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For
every pound purchased, SWDCC will donate five
cents to Grounds for Health, an international
non-profit organization that provides healthcare
to coffee growing regions in Mexico. In January,
SWDCC will be launching Organic Cascadia Blend™
Decaf, the first product under their new Quadra-Seal™
brand of Swiss Water Decaffeinated Organically
Certified, Fair Trade Certified, and shade-grown
coffees. Visit www.swisswater.com
for more information. |
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TF's neighbors, Café Mam, slinging
espresso at a furious pace at the
SF Green Festival. |
Of
Note for November
With Fair Trade Certified products reaching wider
distribution channels and gaining critical mass
with consumer audiences, TransFair has responded
to the growing interest by participating in several
forums this month. Haven Bourque spoke at the Natural
Step Conference on “Food, Fiber and Sustainability,”
Kimberly Easson at the Green Business Conference
and finally, TransFair’s CEO and President,
Paul Rice, at the San Francisco Green Festival.
All received warm welcomes and enthusiastic responses
to the growth of the Fair Trade model. |
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FTC Coffee Gaining Shelf Space
Over 550 Safeway stores nationwide
are stocking Equal Exchange Fair Trade Certified
organic coffees and organic hot cocoa mix. Additionally,
EE coffees and cocoa will appear soon in all Whole
Foods stores in Northern California, Oregon, and
Washington. |
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Publix
recently announced the launch of Newman’s
Own Organic line of Fair Trade Certified coffee
in 776 stores throughout the Southeast. |
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| To
sign up or to send feedback on the TransFair Buzz,
please email us.
We'd love to hear from you! |
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