August
2007
The Fair Trade Beat is a monthly update from TransFair USA, the only third-party certifier of Fair Trade products in the U.S. The Fair Trade Certified label guarantees that products were produced and traded in an economically, socially and environmentally responsible way. When you buy Fair Trade Certified products, you support the well-being of families, communities and the earth.
INSIDE THE BEAT:

Get Involved --- College Kids, Get Your Care Packages Here

Tune in to Fair Trade --- If CNN says it, it Must be True!

Fair Trade Products and Places --- Mix it Up with New Baking Mixes

Producer Spotlight --- Indian Tea Pickers Reap Fair Trade Benefits

From TransFair USA --- What's Black and White and Growing Fast?

GET INVOLVED!
College Kids, Get Your Care Packages Here

Global Exchange is distributing FREE College Care Packages filled with fabulous Fair Trade freebies to all shoppers who spend $20 or more at the Global Exchange Online Store while supplies last. Just enter the words "Send me my free College Care Package" in the customer comment field during checkout. "Cuz ya can't beat free!" Get yours today!

WhoTube? YouTube!

What happens when you combine an intrepid cameraman, an inquisitive journalist, and a bunch of Fair Trade supporters? Find out on YouTube! If you were at GreenFestival in Chicago last April, YOU might even appear in the video. Watch it here.

Colorful New Guide from our Friends at Co-Op America

Co-op America's new Fair Trade Guide is now live on their website and available to download for FREE. We hope you will share in our excitement about this fantastic new resource. Download it here.

Tune in to Fair Trade
If CNN says it, it Must be True!

Of course WE know coffee farmers in Kenya struggle to make ends meet, and that Fair Trade fosters more sustainable livelihoods. It looks like CNN International has figured it out, too! Thanks to our friend Tex at Global Exchange for breaking it down for millions of viewers. Watch here.

Wall Street Journal Wakes Up to Sustainable Coffee

In case you've ever wondered if your actions make a difference, read about how Zabar's, the giant New York City delicatessen, began selling Fair Trade coffee "in response to letters and requests from groups and customers." Read the full story here.

I've Seen the Future and it's Fair Trade

Listen to Fair Trade leaders break it down in this Utne Reader podcast. Says Anthony of TransFair, Fair Trade is a win/win for all: "Let's not fight over the crumbs, let's bake a whole new loaf of bread!" Listen here.

Fair Trade Products and Places
Mix it Up with New Baking Mixes

Simply Organic®, the all-organic brand from Frontier Natural Products Co-op™ has introduced the first line of baking mixes to feature Fair Trade Certified ingredients like cocoa and sugar. Look for Banana Bread, Carrot Cake, Chai Spice Scone, and Cocoa Biscotti baking mixes at a store near you. Read more here.

Producer Spotlight
Indian Tea Pickers Reap Fair Trade Benefits

This wonderful story was provided to us by the Fair Trade Samabeong Tea Estate in Darjeeling, India:

"Since participating in Fair Trade, Bishnu Chetri's life has completely changed. Participation in the Joint Body [worker's organization] has given her immense confidence and self esteem. Now she is not the shy and timid Bishnu she used to be.

Bishnu never got a chance to go to school, so when an adult education program was launched using Fair Trade premiums, she enrolled. Now she can read and write. Her two children attend high school, which is run using Fair Trade premiums. Similarly, the cow loan program has been helpful because of the surplus milk and cowdung she can sell. The solar home lighting system, cooking gas program, and drinking water projects have also been very helpful, not only to Bishnu but to the whole community. In a nutshell, it would not be wrong to say that Fair Trade has touched everyone's life in Samabeong. Thank you, Fair Trade."

Read more Fair Trade producer stories here.

From TransFair USA
What's Black and White and Growing Fast?

The Fair Trade Certified label! Consumers worldwide spent a record $2.21 billion dollars on Fair Trade Certified products in 2006, a 41 percent increase from 2005. The impressive growth in product sales was matched by an increase in the number of licensed companies that sell final packaged Fair Trade Certified products - nearing 2000! Read about it here.

TransFair USA Thanks the Richard and Rhoda Goldman Fund

TransFair USA has formed a new partnership with the Richard and Rhoda Goldman Fund, a philanthropic foundation based in San Francisco that awarded us a grant of $75,000 to support our Business Development program. The Goldman Fund will be supporting TransFair USA's work to reach out to large retailers to promote Fair Trade. Our sincere thanks to the Richard and Rhoda Goldman Fund for their continuing support of our work.

To support this and other important Fair Trade work through a donation to TransFair USA, please click here or contact us at development@transfairusa.org.

Order free Fair Trade Promotional Materials here.

View previous editions of the Beat here.

To subscribe to the Fair Trade Beat, please email subscribe@transfairusa.org.

Don't miss a Beat! To ensure future editions of the Beat don't end up in your junk mail, add Fair_Trade_Beat@mail.vresp.com to your addressbook.