January
2007
The Fair Trade Beat is a monthly update from TransFair USA, the only third-party certifier of Fair Trade products in the U.S. The Fair Trade Certified label guarantees that products were produced and traded in an economically, socially and environmentally responsible way. When you buy Fair Trade Certified products, you support the well-being of families, communities and the earth.
INSIDE THE BEAT:

New Fair Trade Products --- Ben & Jerry's, Numi, EcoTeas, Higher Ground, JŎCALAT

News --- Epicurious, Treehuggers, Mammoth, Utne Reader, Transfair Blog

Winning Campaigns --- College of New Jersey, Fort Lewis College

Get Involved --- Ironweed Film Club, Buyer Beware, Support Our Work

New Company Partners --- Coffee, Tea & Herbs, Vanilla

New Fair Trade Certified Products
Ben and Jerry's Fair Trade Chocolate and Vanilla Ice Cream

Ben & Jerry's has expanded its line of ice creams with Fair Trade ingredients to include Chocolate and Vanilla. The company buys Fair Trade vanilla from producers in India and cocoa from small-scale farmers in the Dominican Republic. Ben & Jerry's co-founder Jerry Greenfield explains, "Expanding our flavors to include Fair Trade Vanilla and Chocolate is another step forward in our values-led sourcing decisions."

Ask for Fair Trade Vanilla and Chocolate ice cream in Ben & Jerry's scoop shops, supermarkets and grocery stores beginning January 2007.


Numi Organic Fair Trade Teas

Numi has introduced several new flavors of Fair Trade Certified organic teas, including Ginger Sun, White Nectar, Decaf Black Vanilla and White Rose.


American Hiking Society Teams Up with Higher Ground Coffee Roasters

American Hiking Society and Higher Ground coffee roasters have joined together to offer an organic, Fair Trade, shade grown blend of coffee to support not only coffee farming families, but hiking trails in the Southeastern U.S.


EcoTeas Rooibos

Hand-harvested by indigenous farmers in South Africa's Cedarburg Mountains, this caffeine-free tea is rich in flavor but light on bitter tannin. Rooibos is an abundant source of antioxidants and minerals, and it's ideal for children as well as those sensitive to caffeine.


Lara Bar's JŎCALAT

Formerly called the Maya Bar, Lara Bar's JŎCALAT is a line of pure organic Fair Trade chocolate food bars. Each flavor contains no more than seven simple ingredients and has no added sugars. JŎCALAT helps sustain the planet as well as the lives of farming families whose labor and love go into every bar.

Fair Trade In the News
Fair Trade Makes Epicurious' 2007 Food and Drink Predictions

Epicurious.com editors and contributors, plus top chefs and others in the food and drink industry, named Fair Trade as one of the hottest trends in 2007!


Economists vs. TreeHuggers?

Leading thinkers in the sustainable food movement weigh in on organic, local and Fair Trade. Read the debates here.


Organic Fair Trade Coffee Offered at Mammoth Mountain Ski Resort

World class ski resort Mammoth Mountain will offer organic, Fair Trade coffee to its 1.5 million guests. The micro-roasted organic Fair Trade coffee from Newhall Coffee Roasting Co supports Sumatran and Costa Rican farming families and communities. And the Fair Trade story will be on every cup, helping to educate skiers and snowboarders about the many benefits of Fair Trade.


Fair Trade Tea Featured in Utne Reader

A brief piece on Fair Trade teas appears in Utne's January/February edition.


Check out TransFair's New Blog!

Dave Rochlin, TransFair's Chief Operating Officer, weighs in on all things TransFair and Fair Trade. Check it out here.


Winning Campaigns
College of New Jersey

The Student Committee for Fair Trade held a movie screening of Buyer Be Fair: The Promise of Product Certification, during which they gave out samples of Fair Trade Certified coffee, tea and chocolate, raffled off a pound of FTC coffee and held a discussion after the film. The group advertised the event using flyers, table tents and Facebook.

"As consumers, people have the power to make a difference with their purchases, and with Fair Trade, members of our committee, supporters, professors and students all felt like an integral part of the jigsaw puzzle to achieve social justice in the world instead of being discouraged that there was no way to make a difference at all." - Joleen Ong, President, Student Committee for Fair Trade


Fort Lewis College

Students at the Environmental Center at Fort Lewis College received a mini-grant to promote Fair Trade on campus during Fair Trade Month in October. They used the funds to bring Pascual Ataulfo Moreno, a Fair Trade farmer from Chiapas, Mexico, to the school. Pascual and Jean Walsh from TransFair USA met with a group of student activists, conducted an interview for "Making Waves," the campus environmental radio program, and gave an evening presentation that was attended by over 65 people.

Read about more winning campaigns here.

GET INVOLVED!
Black Gold Film Featured in Ironweed Film Club

Ironweed, the new Progressive Film Club, is a great way to receive the best new films each month and support independent filmmakers. Sign up and you'll receive the powerful new Fair Trade documentary, Black Gold, the mesmerizing story of the tireless and heroic manager of a coffee grower's cooperative in Ethiopia as he struggles to get workers fair pay for their labors. TransFair USA supporters can take advantage of a special offer: a FREE trial month for the cost of shipping (only $2.95) and just $14.95 a month thereafter. For more info, go to www.ironweedfilms.com/transfairusa


TAKE ACTION! Watch Fair Trade on TV

Tell PBS you want to see BUYER BE FAIR on TV! On January 13, PBS stations throughout the U.S. will be receiving a satellite feed of the one-hour Fair Trade documentary, Buyer Be Fair: The Promise of Product Certification. With your help, we can assure that millions of American viewers see quality programming about Fair Trade!

Please take a few minutes from your busy schedule before January 13 to call your local PBS affiliate. Ask the station programmer to record the satellite feed and broadcast the program. If you have personally seen and enjoyed Buyer Be Fair, be sure to let them know!

Just find your state at the link below, scroll down to your station's website, and you'll find contact information. Please be very friendly and supportive and let them know you appreciate public television. Find your local PBS affiliate and give them a call today!


Support TransFair's Work

Your tax-deductible contributions to TransFair USA make it possible for us to continue working with farmers and farm workers in some of the poorest communities in Latin America, Africa, and Asia, helping them access the tools and resources for sustainable economic and community development.


NEW COMPANY PARTNERS
Welcome aboard to the following new licensed company partners:

Coffee: America's Best Coffee Roasting Co. Inc., Pangaea Coffee Inc., Poverello Coffee, Red Star Coffee, Old Soul Co.
Tea and Herbs: EcoTeas, Ambassador Organics, Finlay Tea Solutions, Tea Importers Inc., Custom Co-Pak, Tea Group Inc/Ambootia, Javo Beverage Company, Tao of Tea
Vanilla: Mastertaste Inc/Manheimer Fragrances

Order free Fair Trade Promotional Materials here.

View previous editions of the Beat here.

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