Fair Trade Flowers for Online Retailers

Sourcing Fair Trade Certified Flowers
Whether you source from a local wholesaler or direct from the farm, we can help you find the product mix that's right for your business. Fair Trade Certified farms grow some of the finest, most exciting varieties of roses and carnations in the world. You’ll also find a selection of other flowers, greens and fillers from our African farms.

• You can contact our licensed importers for information on availability and pricing.
• If you would like to buy Fair Trade Certified flowers direct from the farm, you will need to become a licensed Fair Trade importer. Click here for more information on becoming a licensed importer.

Marketing Fair Trade Certified Flowers
In addition to our role as certifier and auditor, TransFair USA is your marketing partner for Fair Trade Certified flowers.

• Use our images and suggested copy as you create your web pages. Be sure to use the Fair Trade Certified logo right next to each Fair Trade Certified product offering. Please send all web pages using the Fair Trade logo or the words Fair Trade Certified to us (email flowers@transfairusa.org) for logo use approval before going live.
• For information on how the Fair Trade Certified label can be used on sleeves, stems, point of purchase materials or other marketing materials, as well as how it can be used on mixed bouquets and arrangements, please review our Label Use Guide.
• To download our logo, visit our website and review the Label Use Guidelines here.
• Order free marketing materials to include in your shipments here
• Add your company to the Where to Buy list
• Contact us to partner on public relations & web marketing efforts.

Train Your Staff

• Give a short presentation of Fair Trade in your staff meeting
• Download these training slides to use in a staff meeting
• Have department associates show the Fair Trade Certified product and discuss its attributes
• Ask staff how they would explain Fair Trade to a customer
• Discuss Fair Trade’s importance to your company’s goals and values
• Include a short article about Fair Trade in your staff newsletter. Ideas include:
  • Ask your vendor which grower they are sourcing from and include information from these producer profiles in your newsletter.
  • Pull the most relevant information from our Frequently Asked Questions to answer your staff's questions.
  • Include a photo of a Fair Trade flower worker from our image gallery.
• Download this training card and hand out to staff personally or in their mailboxes.
• Order posters from our promotional materials order form and put up not only on the sales floor but also in breakroom areas or staff areas.

Questions? Don't hesitate to contact us!
flowers@transfairusa.org
510-663-5260